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We built the tool we wished existed

Data Trackers started with a frustration most instructional designers will recognise -- and a conviction that a hefty LRS spend is not the only way to get real data out of a course.

The story

Articulate Storyline is the industry standard for e-learning. If you work in L&D, you know it. It is great for building courses, and it is stuck in 2010 for data. You get a completion flag, maybe a score -- and nothing else.

So for years the choice was: hire a JavaScript developer at 50-150 per hour per course, buy a 20,000 pound Learning Record Store platform you will need an admin for, or shrug and design your courses based on a completion percentage.

None of those work for the freelancer, the small agency, or the five-person corporate L&D team -- which is basically the whole market. So we built the middle option: a no-code tool that instruments a Storyline course in a single click, stores the data in a proper warehouse, and gives you dashboards out of the box.

We are early. The platform is live, the first cohort of customers is onboarding, and we are iterating weekly on what you tell us. If you are in the target audience, we would love to have you along for the ride.

Our promise -- FrictionZero

Simple data tracking that just works. No coding required. No enterprise bloat. Your data is yours -- exportable any time, always. Everything we ship is measured against one rule: reduce the effort between you and your data, or do not ship it.

Four things we will not compromise on

What we believe

FrictionZero

Our guiding principle. Every click, screen and email is measured against one yardstick: does it reduce the effort between you and your data? If a feature needs a tutorial video, we have not finished designing it yet.

Transparency

Honest pricing. No hidden per-seat charges, no surprise overages. Your data is always yours and always exportable.

Customer success

We succeed when your course performs. We do not care about vanity metrics -- ours or yours.

Continuous improvement

We ship updates weekly based on what beta users ask for. The roadmap is open. Quarterly feedback calls for all paid tiers.

Small team, big ambition

Two founders, a network of early customers, and a clear brief: make course analytics accessible to every instructional designer.

Background in e-learning and instructional design. Spent years building courses and wrestling Storyline JavaScript edge cases. Now focused on product, design, and customer development.

N
Neil

Co-founder -- Product

Full-stack engineer with a weakness for XML. Reverse-engineered the Storyline file format so you do not have to. Keeps the platform shipping weekly.

Try it on your next course

Free forever on the entry tier, no card required. You will know inside a single session whether it saves you time. Questions? Drop us a line.